Business in Korea


Internet, Mobile, IT and industry in Korea

Naver : most popular website in Korea

A survey conducted by the internet and media research   company KoreanClick announced Korean major internet portal Naver as the most visited website in Korea in June 2008.

In June 2008 Naver is ranked No.1 for visitors with 31,164,000 unique visitors.  Another Korean Internet portal : Daum is ranked No.2 with 29,521,000 unique visitors. No.3 is Cyworld, the most popular Cyber world community in Korea with 23,889,000 unique visitors.

The ranking of search engines is :

1.Naver : 3,556,790,000 queries
2.Daum : 922,881,000 queries
3.Empas : 242,752,000 queries
4.Yahoo: 209,171,000 queries
5.Google : 25,202,000 queries

The leader of shopping destinations is Auction with 17,998,000 unique visitors , followed by Gmarket with 17,951,000 unique visitors and Interpark with 11,704,000 unique visitors.


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An introduction to the online advertising market in Korea

In 2007 the online advertising market in Korea has been estimated to be worth  980 billion won ($1.03 billion) according to a survey conducted by one of the main online marketer Overture.

In 2008, the online advertising market will grow by 15%, the same growth as in 2007.

Expenses in the online advertising market account for 16% of the whole advertising market in the country.

Keyword-ads are becoming more and more popular with CPC reaching 1,000 won ($1) for targeted ads but display ads maintain a strong position due to the role of heavyweight players like Naver.

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