Business in Korea

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Internet, Mobile, IT and industry in Korea

An introduction to the online advertising market in Korea

In 2007 the online advertising market in Korea has been estimated to be worth  980 billion won ($1.03 billion) according to a survey conducted by one of the main online marketer Overture.

In 2008, the online advertising market will grow by 15%, the same growth as in 2007.

Expenses in the online advertising market account for 16% of the whole advertising market in the country.

Keyword-ads are becoming more and more popular with CPC reaching 1,000 won ($1) for targeted ads but display ads maintain a strong position due to the role of heavyweight players like Naver.

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