Business in Korea


Internet, Mobile, IT and industry in Korea

An introduction to the online advertising market in Korea

In 2007 the online advertising market in Korea has been estimated to be worth  980 billion won ($1.03 billion) according to a survey conducted by one of the main online marketer Overture.

In 2008, the online advertising market will grow by 15%, the same growth as in 2007.

Expenses in the online advertising market account for 16% of the whole advertising market in the country.

Keyword-ads are becoming more and more popular with CPC reaching 1,000 won ($1) for targeted ads but display ads maintain a strong position due to the role of heavyweight players like Naver.


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