In 2007 the online advertising market in Korea has been estimated to be worth 980 billion won ($1.03 billion) according to a survey conducted by one of the main online marketer Overture.
In 2008, the online advertising market will grow by 15%, the same growth as in 2007.
Expenses in the online advertising market account for 16% of the whole advertising market in the country.
Keyword-ads are becoming more and more popular with CPC reaching 1,000 won ($1) for targeted ads but display ads maintain a strong position due to the role of heavyweight players like Naver.
Filed under: Web , advertising market, CPC, Display, keyword, Naver, online, Overture, Web
